Our 2021-2023
Strategic Plan
A BIT OF HISTORY
In 2017, Level Ground started working on a strategic plan that outlined some major changes to the organization.
Having recently moved out of our community arts space in Pasadena and accepting that the scale of our annual festival (our primary program since 2013) was above our budgetary means, we spent the years 2018 and 2019 focused on supporting underrepresented artists more directly. We grew and more formally established our residency program, started supporting artists on projects that were still in production, and began imagining a collective community for diverse artists in Los Angeles. We also transitioned from our founding board to a local board of directors.
During those two years, our successes were many and memorable. We produced a film that premiered at the prestigious Tribeca Film Festival. We built an earned revenue stream through a creative studio that both doubled our annual revenue and also created opportunities for Level Ground artists to work and get paid. We started paying our Executive Director and a few part-time staff. We supported six resident artists on their first solo shows and printed our first publication, SKEW Magazine. After launching a major rebrand in October 2019 to unveil our 2 years of internal work to the public, we started working on our next strategic plan.
In January 2020, we surveyed Level Ground artists to help us imagine our future. We planned to launch a new program, the Collective, with a potluck in April 2020. And then, of course, the COVID-19 pandemic arrived. We immediately called over 50 artists in our network to see what their needs were (creative and otherwise) and we built a digital home for the Collective. In responding to the crisis, we put our strategic planning on hold to focus on building relationships within the Collective and providing mutual aid and COVID-safe creative outlets for artists.
In June 2020, our staff and board identified three long term priorities and six immediate action steps we could take to stand in solidarity with the racial justice uprisings that had swept the nation. Shifting our programming to intentionally center Black artists, audiences, and stories led to several major achievements in 2020, including the second issue of SKEW Magazine that featured over 50 Black artists, our first Syllabus Project on Black dreams, futures, and mutual support, and a Black Artist Directory.
With the new priorities and action steps as our guide, in late 2020 we sent out another Collective survey to hear directly from our community as we re-launched our strategic planning. What follows is meant to guide the vision, goals, and labor of Level Ground through the end of 2023. That being said, as a small and nimble organization that prides itself on considering everything as an experiment, we acknowledge that our plan can only serve as a starting point, or best guess, regarding how we will experiment, grow, and create together.