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Our 2021-2023
Strategic Plan

 

A BIT OF HISTORY

In 2017, Level Ground started working on a strategic plan that outlined some major changes to the organization.

Having recently moved out of our community arts space in Pasadena and accepting that the scale of our annual festival (our primary program since 2013) was above our budgetary means, we spent the years 2018 and 2019 focused on supporting underrepresented artists more directly. We grew and more formally established our residency program, started supporting artists on projects that were still in production, and began imagining a collective community for diverse artists in Los Angeles. We also transitioned from our founding board to a local board of directors.  

During those two years, our successes were many and memorable. We produced a film that premiered at the prestigious Tribeca Film Festival. We built an earned revenue stream through a creative studio that both doubled our annual revenue and also created opportunities for Level Ground artists to work and get paid. We started paying our Executive Director and a few part-time staff. We supported six resident artists on their first solo shows and printed our first publication, SKEW Magazine. After launching a major rebrand in October 2019 to unveil our 2 years of internal work to the public, we started working on our next strategic plan. 

In January 2020, we surveyed Level Ground artists to help us imagine our future. We planned to launch a new program, the Collective, with a potluck in April 2020. And then, of course, the COVID-19 pandemic arrived. We immediately called over 50 artists in our network to see what their needs were (creative and otherwise) and we built a digital home for the Collective. In responding to the crisis, we put our strategic planning on hold to focus on building relationships within the Collective and providing mutual aid and COVID-safe creative outlets for artists.

In June 2020, our staff and board identified three long term priorities and six immediate action steps we could take to stand in solidarity with the racial justice uprisings that had swept the nation. Shifting our programming to intentionally center Black artists, audiences, and stories led to several major achievements in 2020, including the second issue of SKEW Magazine that featured over 50 Black artists, our first Syllabus Project on Black dreams, futures, and mutual support, and a Black Artist Directory. 

With the new priorities and action steps as our guide, in late 2020 we sent out another Collective survey to hear directly from our community as we re-launched our strategic planning. What follows is meant to guide the vision, goals, and labor of Level Ground through the end of 2023. That being said, as a small and nimble organization that prides itself on considering everything as an experiment, we acknowledge that our plan can only serve as a starting point, or best guess, regarding how we will experiment, grow, and create together.

JUMP AHEAD

SWOT ANALYSIS

Long Term Priorities

About Level Ground

Implementation & Evaluation

“Consider everything an experiment.”

–Corita Kent

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SWOT ANALYSIS

SWOT stands for strengths, weaknesses, opportunities, and threats. Strengths and weaknesses are internal to an organization whereas opportunities and threats are external (and therefore largely out of one’s control).

We believe these four factors do not exist separately from one another; rather, they are interrelated elements, or different threads that are woven together and tugged apart. We have organized our SWOT analysis in a non-standard format to illustrate this approach.

Level Ground is more than just an arts organization

We are an incubator for diverse artists, creators, and audiences to experiment with how we approach and address the nuances of social division and inequity. Beyond any one particular project or program, we see our work as rooted in the process and posture of experimentation, collaboration, and empathy. These commitments, along with the diversity and talent of our community, has allowed Level Ground to consistently reimagine and scale our work. We see this agility as one of our greatest strengths.

Furthermore, we are a small, mostly part-time staff, and we largely desire to stay that way. Our size reminds us that we cannot and should not do this work alone. Instead, we are interested in unique and unexpected partnerships that build collective power, leverage resources for those who have yet to be heard or included, and cooperatively create the liberated future in which we hope to one day live.

Organizing an artist collective isn’t easy

Founded by two cis, white women, Level Ground’s mission, programs, and community have historically centered whiteness. To resolve this problem, we must engage in major, ongoing, and intentional transformation. Although artists and the arts have played a lasting and significant role in activism, we are not necessarily participating in liberation just because we have organized a collective of artists.

In addition, we acknowledge that, as a 501(c)3 organization, we are part of a non-profit industrial complex that sustains itself through exploitative capitalism and unengaged charity rather than community ownership and mutual support. In any and every attempt we make to untangle ourselves from this system and divest from its practices, we swim upstream. Moreover, we also acknowledge there is a complicated hierarchy and power dynamic at play between the “staff” and “artists” of our Collective. We observe this dynamic as we consider who has the privilege of receiving compensation for their labor and examine the authority or title given to the different individuals who do such labor. Though it will always be difficult to extinguish these tensions entirely, we aim to reduce their impact through cooperative practices regarding ownership, decision-making, collaboration, access, and funding. 

Since 2013, Level Ground has worked to intentionally center and reflect LGBTQ people and experiences in our community, our programs, and our organizational practices. We cannot, however, achieve our mission of dismantling oppressive social structures through the arts until we also commit to destabilizing white supremacy within our own work.

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long-term priorities

The following priorities will guide the daily operations and programming of Level Ground’s staff, board, and artists.

1. Destabilize white supremacy in our art, imaginations, and organizational practices.

How we understand this priority: 

  • Dismantling oppressive systems is ongoing, generational, and global work. Within the scope of our collective, Level Ground commits to joining these efforts. 

  • This priority comes with a commitment to work and create in solidarity with prison abolition, reparation, disability rights, and landback movements. 

2. Intentionally center Black artists, audiences, and stories.

How we understand this priority: 

  • The fight for Black dignity and equality remains of utmost importance. Our specific focus on Black artists and audiences is not meant to exclude other underrepresented artists and audiences from participating in Level Ground, but is an acknowledgement that anti-Blackness is at the root of all racism. Our liberation is tied up with each other. 

  • This priority includes a commitment from the non-Black members of our community to do the work of recognizing and dismantling anti-Blackness. It also includes documenting metrics and improving decision-making around the programs and projects that receive organizational support, the artists who are hired to join our staff, the partners we work with, and the location of our events.

3. Foster a cohesive and consistent audience.

How we understand this priority: 

  • In the ways we’ve previously shared art and scheduled events, we’ve unintentionally grown an audience that (despite overall demographic markers) is separate, disjointed, and even segregated. One audience may show up to a single program or event, but not others. This internal division does not reflect our mission and as such, mere diversity is no longer our goal; cohesion is. 

  • This priority comes with a commitment to consolidate our resources and audiences around these priorities, as well as to provide consistent and transparent communication with all stakeholders. 

Drawing on the long-term priorities outlined above and the lessons we learned in 2020, our strategic plan outlines how Level Ground will continue to experiment, grow, and engage with what’s happening in society, politics, and culture over the next 3 years.

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ABOUT LEVEL GROUND

Level Ground is an award-winning artist collective and production incubator creating experiments in empathy. We are at our best when we provoke both artists and audiences in spaces that may initially cause discomfort, but are ultimately transformative. 

Our Mission

Through organizing and creating with artists, Level Ground is committed to destabilizing oppressive social structures through art making, community building, and resource sharing. 

our Vision

Level Ground is a cohesive, horizontal community representing multiple and intersecting identities. We build solidarity across imposed social structures designed to keep us divided as our community strives to be rooted in right relationship with one another, the planet, and our means and economies of survival. We hope to inspire new, collective ways of imagining and organizing public and private communities in the arts and beyond.  

our Values

We build creative collaborations based on equitable access to resources, participation, and influence. 

We support artistic experimentation by protecting space to see differently and create what hasn’t been tried before (and might not even work). 

We provoke empathy by being open to the discomfort of seeing things from a new or opposing point of view. 

We foster nuanced conversation, especially between people who wouldn’t otherwise connect with each other. 

We cultivate diverse relationships because progress is realized when we build solidarity across the imposed social structures designed to keep us divided.

Our programs

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Artist Collective

A community of artists in Los Angeles who share a desire to root our creative lives in experimentation, collaboration, and radical empathy with one another. Through the Collective’s own organizing, we produce community-building programs for artists and audiences.

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Production Incubator

A program to support diverse creators working on emerging, innovative, and/or experimental nonfiction media projects. Through the incubator, creators receive mentorship and think together about the social, the aesthetic, and the economic as a part of their storytelling.

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Creative Studio

A revenue earning program wherein Level Ground contracts creative services to other businesses (i.e. video and event production, marketing and impact campaigns, creative consultations, etc.) and then oversees the Collective artists we hire to work on those projects.

our Community Agreements

For artists and supporters of the Level Ground Community:

  1. We prioritize making space to witness and hear first from people of color, trans, nonbinary, and disabled people. 

  2. We are a trans-inclusive space and will always invite folks to share their pronouns.

  3. We acknowledge the multiplicity of everyone’s identity (including our own). 

  4. We lead with self-awareness and empathy. 

  5. We take space to participate if we’re holding back, and we make space for others to share if we’re over-engaging or dominating conversation. 

  6. We encourage one another’s curiosity and exploration through horizontal, communal, and reciprocal learning.

  7. We share experiences and ideas without fear of being judged, and we receive others’ experiences and ideas without judgment. 

  8. We respect one another’s work and journey outside this space. 

  9. We do not encourage or feed “grind culture” in our work and relationships. 

  10. We will not sacrifice our rest or well-being for the sake of productivity or deadlines.

Adapted from discussion agreements created by .turay and Lauren {lola.rose.eros} for the 2020 Syllabus Project, Level Ground offers these agreements as evolving, communal, and adaptive to our community's expressed needs and desires. We ask that if you need something, please ask for it. If someone oversteps these agreements, please let them know directly. And if you hurt someone or overstep yourself, please apologize. 

Land Acknowledgement

We acknowledge the history and ongoing impact of settler colonialism in America and the fact that this country is built on stolen land. The Level Ground office is located on Tongva land, and the majority of our community lives, works, and creates on Chumash, Tongva, and Kizh lands. Native people in Southern California, despite acknowledgment by the state legislature in 1994, have yet to receive any federal recognition of sovereignty. The Indigenous experience is continually invisibilized, minimized, and omitted from mainstream cultural narratives. 

Racial Equity Statement 

Level Ground is committed to building solidarity across imposed social structures designed to keep us divided. These structures serve to maintain the status quo for the benefit of those at the top and include, but are not limited to: capitalism, colonialism, patriarchy, ableism and racism. Through organizing and creating with artists, Level Ground is committed to destabilizing white supremacy in our own art, imaginations, and organizational practices. 

We acknowledge that Black people are in the most danger in our society and believe that when Black communities are doing better, all communities will be doing better. Level Ground is committed to centering Black artists, audiences, and stories in our programming, hiring, and funding decisions. Recognizing and dismantling anti-Blackness requires the full participation and engagement of everyone in our community. 

We also acknowledge that social and political structures present unique challenges for those who are undocumented, have experienced incarceration, are immigrants in the United States, or whose first language is not English. For people of color, the lack of racial equity in our society creates additional burdens and abuses put on other identity markers including gender, sexuality, disability, economic and employment status, and education level. Level Ground is committed to the ongoing work of identifying and removing physical, financial, and language barriers that often inhibit people from full participation within a community. 

Historical forces, social structures, cultural dynamics, and ongoing systems of oppression and violence necessitate major, ongoing, and practical transformation at every level of society, including Level Ground’s own organizational practices. Beyond acknowledgement, it is our responsibility to actively work towards achieving intersectional racial equity. We commit to leveraging resources for artists of color to influence and lead the direction of Level Ground, and we strive to create opportunities and build relationships in order to include those who have yet to be heard within our art making, community building, and resource sharing. 

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IMPLEMENTATION & EVALUATION

The Level Ground community will work together towards accomplishing these priorities, initiatives, and goals between January 2021 and December 2023. 

Over the next three years, we hope to formalize the Level Ground Collective as the nonprofit hub of Level Ground where new experiments in empathy can take root, grow, and flourish. We will be working to learn and instill cooperative practices into the structure of the Collective, anticipating that one goal of our next strategic plan will be for the Level Ground Collective to become a sustainable and entirely artist-run organization.

With advisement and direction from experts, we will also work towards launching a separate legal and financial entity called Level Ground Productions. This entity will seek to accommodate and leverage the growing large-scale production opportunities that are available to Level Ground, with the ultimate goal of providing sustainable opportunities and funding for Collective artists and experiments. The Collective and the production company will be connected through a shared mission and vision, but they will operate as two distinct entities.

At the end of 2022 we will conduct a comprehensive midway audit to evaluate our progress and share results with all Level Ground stakeholders. We imagine 2024 will include a full evaluation and status report regarding this strategic plan. We will take the year to evaluate, consider and share results and shortfalls, and build the next strategic plan for the organization which will cover 2025-2027. 

signed by the 2021 Level Ground Board of Directors

Avril Speaks
President

Micah Bournes
Vice President

Elizabeth Villa
Treasurer

Patrick Jones
Recording Secretary

Labkhand Olfatmanesh
Ra Avis
Turay Pastel
At-Large Members

If you have any questions or wish to read our strategic plan in full, please contact Samantha Curley. Thank you!


become a member

We need the love and support of the entire Level Ground Community to bring this plan to fruition.

The best way to support the work of Level Ground is to become a member today. Memberships start for as little as $5/month or $50/year. Huge thanks to our current members, 60 of whom together donate $1,800 per month. Our goal is to grow our membership community to 100 members giving a total of $3,000 per month by the end of 2021. Will you help us get there?